Oh, wow. Today was a biggie.
First, it was the second day of school. Marketing concepts today. What's my Industry (actually, there are many that apply to me!), Who's my Competition, What's my Market, Who's my Audience, ... Lots to learn, lots to do, lots to look forward to.
And as if all those lots weren't quite enough, I spent the evening at a networking event.
For a shy person who must find a way to build business, for whom Sales is an incredibly frightening concept, Networking is a miracle. It's cheap, targeted, incredibly effective advertising. I'm going to be the busiest person on earth for at least the next eight weeks - I suddenly have a half dozen more really hot prospects, and they are asking me to call them. I'm not cold calling. They're waiting by the phone! Apparently, that's my audience. I've been working hard tonight to update my salesforce.com data.
Not only am I building my clientele, but I'm also lining up some great services: A web guru will redesign my website, host it, fix it, build it, at a reduced price... And I'll be doing some proofreading work for him too. I've also lined up an award winning photographer to create some head shots for me. I know I can count on him to come up with something that actually makes me look good.
But there's more! I'm also helping my clients! I brought one of my clients to this event, and she could see all kinds of benefits to participating in the group - she'll be able to connect her clients to the resources and opportunities she's learning about. WIN WIN WIN.
Oh, man, I'm beat. It's been a doozy of a day, and I'm done.
G'night!
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2 comments:
hiya Linda
one of your self-employment program classmates here (name also begins with L ;)
Anyway, your presentation was creative and original. Well done for coming up with it (wish I had thought of it for our presentation)
You are very extroverted, so I was a little surprised when you said you perceived yourself as shy on your blog. I guess you mean being shy to be a salesperson eh? I'm great at selling other people.. not so sure about selling myself. Guess it's one of those things I have to learn - all of us do.
Great start for you with already attending networking sessions and gathering up prospective clients. Makes me want to get my toosh moving too. Except I have a feeling my area of business is going to be a lot different as I'd have to connect with people who will then open up the market for me. I'd love to connect with my market directly but it is impossible.
Heading to the library today to see if I can figure out how the heck to write a business plan!
See you on Monday!!
Hi, there, "L ; / Anonymous" (I know who you are!) One of the guys at that network will be a great connection for you. When you're ready, I'll introduce you two. Good luck on your B.P. (and I'm hoping you're returning that). See you Monday, - Linda
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